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工業(yè)品牌營銷與市場部實(shí)戰(zhàn)全指導(dǎo): 杜忠老師 2020-9-22 14:44; 課程安排主辦方：工業(yè)品牌營銷研究院開課主題：《工業(yè)品牌營銷與市場部實(shí)戰(zhàn)全指導(dǎo)》開課時(shí)間： 10月29,、30日開課地點(diǎn)：上海虹橋授課時(shí)長： 12時(shí)（兩天）主講專家：著名工業(yè)品牌營銷實(shí)戰(zhàn)專家杜忠《工業(yè)品牌營銷與市場部實(shí)戰(zhàn)全指導(dǎo)》課程背景 2020年疫情期間，企業(yè)外部經(jīng)營環(huán)境劇變,，成長型工業(yè)企業(yè)不得不積極反思和升級營銷系統(tǒng)：工業(yè)企業(yè)戰(zhàn)略市場運(yùn)營能力面臨嚴(yán)峻挑戰(zhàn)—以往市場推廣型,、銷售內(nèi)勤型、甚至“打雜”型的市場部已經(jīng)遠(yuǎn)遠(yuǎn)跟不上工業(yè)企業(yè)發(fā)展的需要,；以往坐而論道,、務(wù)虛空談型、上不能領(lǐng)會戰(zhàn)略意圖,，下不能有效支持銷售業(yè)績增長的“空轉(zhuǎn)型”市場部也到了該被重新審視價(jià)值的時(shí)候……,，杜忠老師2020《工業(yè)品牌營銷與市場部實(shí)戰(zhàn)全指導(dǎo)》課程，扎根于B2B工業(yè)企業(yè)市場運(yùn)營一線實(shí)戰(zhàn),，凝練于多家B2B工業(yè)企業(yè)品牌咨詢和定制化培訓(xùn)實(shí)踐,，為全國成長性工業(yè)企業(yè)品牌營銷負(fù)責(zé)人量身打造。八大收益 1.深度理解工業(yè)企業(yè)品牌營銷6大難點(diǎn)存在的原因并掌握應(yīng)對技巧 2.深度理解工業(yè)品牌的3大實(shí)戰(zhàn)價(jià)值并掌握實(shí)戰(zhàn)應(yīng)用方法 3. 深度理解工業(yè)企業(yè)戰(zhàn)略與市場部升級的6大關(guān)鍵點(diǎn)及操作方法 4.掌握工業(yè)品牌定位特點(diǎn)和方法,，深刻理解市場運(yùn)營策略生成原理 5. 掌握B2B品牌塑造和傳播基本原理,，能夠系統(tǒng)搭建公司品牌運(yùn)營體系 6.掌握B2B工業(yè)品牌傳播常用的3大實(shí)用套路和27種低成本推廣方法 7.掌握以業(yè)績可持續(xù)增長為導(dǎo)向的B2B工業(yè)品牌量化評估和管理方法 8.現(xiàn)場深度互動探討，學(xué)習(xí)同學(xué)工業(yè)企業(yè)先進(jìn)理念和戰(zhàn)略市場運(yùn)營方法受眾對象大中 B2B工業(yè)企業(yè)戰(zhàn)略與市場總監(jiān),、市場部,、品牌部、企劃部負(fù)責(zé)人中小 B2B企業(yè)總經(jīng)理,、營銷副總,、市場部經(jīng)理、品牌經(jīng)理,、企劃經(jīng)理等課程大綱第一單元 B2B工業(yè)品牌營銷6大難點(diǎn)剖析與實(shí)戰(zhàn)對策 1-價(jià)值難點(diǎn)：市場部心比天高,，命比紙薄，怎么辦,？ 2-突破難點(diǎn)：想以業(yè)績?yōu)閷?dǎo)向,，從哪入手，很發(fā)愁？ 3-承接難點(diǎn)：高層思路總在變,，定位不準(zhǔn),，怎么辦？ 4-落地難點(diǎn)：拿到了尚方寶劍,，沒人支持,，怎么辦？ 5-傳播難點(diǎn)：B2B工業(yè)品行業(yè)市場,，廣告無效,，怎么搞？ 6-評估難點(diǎn)：忙忙碌碌又一年,，是好是壞,，誰知道？【現(xiàn)場診斷】 B2B工業(yè)品牌營銷問題診斷與分析第二單元 B2B工業(yè)品牌的3大實(shí)戰(zhàn)價(jià)值 1-品牌定位：經(jīng)營定生死,，管理定好壞【實(shí)戰(zhàn)案例】 B2B工業(yè)企業(yè)轉(zhuǎn)型升級的薄薄一層窗戶紙 2-品牌成效：短期業(yè)績倍增和長期使命驅(qū)動【現(xiàn)場演練】破解產(chǎn)品同質(zhì)化的 3W工具 3-品牌邏輯：銷售與市場協(xié)同立體作戰(zhàn) 【工具模型】 B2B工業(yè)品牌三度量化評價(jià)模型第三單元 B2B工業(yè)企業(yè)戰(zhàn)略與市場部涅槃重生的6大關(guān)鍵點(diǎn) 1-目標(biāo)：建立以市場為導(dǎo)向的B2B工業(yè)企業(yè)戰(zhàn)略市場運(yùn)營體系 2-原點(diǎn)：如何做到以用戶需求為中心 3-頂天：如何與老板心意相通 4-立地：如何與銷售并肩作戰(zhàn) 5-價(jià)值：如何從產(chǎn)品到解決方案 6-品牌：如何讓品牌定位直指人心第四單元 B2B工業(yè)品牌定位的特殊性和實(shí)操方法 1- B2B工業(yè)品牌定位與快消品牌定位有什么重大差異,？ 2-人人都知道定位是占領(lǐng)心智，但你知道深層原理嗎,？ 3-B2B工業(yè)品牌定位的核心3要素及6種需求類型 4-B2B工業(yè)品牌定位的經(jīng)典3C模型與實(shí)際操作方法第五單元 B2B工業(yè)品牌塑造和傳播的基本原理 1-一張?jiān)韴D,，徹悟B2B工業(yè)品牌塑造和傳播 2-B2B工業(yè)品牌精準(zhǔn)傳播3個(gè)要點(diǎn) 3-B2B工業(yè)品牌塑造7大要素及緣由 4-B2B工業(yè)品牌精準(zhǔn)傳播3C+5W模型【現(xiàn)場演練】 B2B工業(yè)品牌傳播哈哈鏡模型應(yīng)用第六單元 B2B工業(yè)品牌低成本傳播27+種常用方法 1-低成本市場推廣之天網(wǎng)9種方法 2-低成本市場推廣之地網(wǎng)9種方法 3-低成本市場推廣之人網(wǎng)9種方法【工具模型】工業(yè)品牌營銷實(shí)戰(zhàn)全景圖第七單元以業(yè)績可持續(xù)增長為導(dǎo)向的 B2B工業(yè)品牌量化評估和管理方法 1-B2B工業(yè)品牌認(rèn)知度量化評價(jià)方法 2-B2B工業(yè)品牌認(rèn)可度量化評價(jià)方法 3-B2B工業(yè)品牌滿意度量化評價(jià)方法 4-B2B工業(yè)品牌高效運(yùn)營3大黃金法則第八單元現(xiàn)場深度互動研討，針對性解決疑難雜癥【現(xiàn)場答疑】結(jié)合部門工作實(shí)際,，答疑解惑【問卷調(diào)研】工業(yè)品市場運(yùn)營培訓(xùn)效果反饋表授課專家杜忠著名工業(yè)品牌營銷實(shí)戰(zhàn)專家中國品牌研究院特聘研究員工信部品牌診斷專家組成員聯(lián)系方式： 18902134676 曉娜（同微信）; 個(gè)人分類: 市場雜談|1098 次閱讀|0 個(gè)評論

成都帝龍新材料有限公司舉辦為期兩天《工業(yè)品牌營銷及銷售技能特訓(xùn)營》圓滿結(jié)束,！: 杜忠老師 2020-9-7 14:09; p class=p align=justify style=margin-top:0.0000pt;margin-right:0.0000pt;margin-bottom:0.0000pt; margin-left:0.0000pt;text-indent:0.0000pt;padding:0pt 0pt 0pt 0pt ; mso-pagination:widow-orphan;text-align:justify;text-justify:inter-ideograph; background:rgb(251,242,231);span style=font-family: quot;Microsoft YaHei UIquot;; color: rgb(63, 63, 63); letter-spacing: 1.2pt; font-size: 9.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;2020年/spanbspan class=15 style=font-family: quot;Microsoft YaHei UIquot;; color: rgb(2, 30, 170); letter-spacing: 1.2pt; font-size: 9.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;9月4日/span/bspan style=font-family: quot;Microsoft YaHei UIquot;; color: rgb(63, 63, 63); letter-spacing: 1.2pt; font-size: 9.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;font face=Microsoft YaHei UI，/font/spanbspan class=15 style=font-family: quot;Microsoft YaHei UIquot;; color: rgb(2, 30, 170); letter-spacing: 1.2pt; font-size: 9.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;font face=Microsoft YaHei UI成都帝龍/font/span/bspan style=font-family: quot;Microsoft YaHei UIquot;; color: rgb(63, 63, 63); letter-spacing: 1.2pt; font-size: 9.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;font face=Microsoft YaHei UI新材料有限公司舉辦為期/font/spanbspan class=15 style=font-family: quot;Microsoft YaHei UIquot;; 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letter-spacing: 1.1pt; font-size: 10pt;o:p/o:p/span/pp class=p align=justify style=margin-top:0.0000pt;margin-right:0.0000pt;margin-bottom:0.0000pt; margin-left:0.0000pt;text-indent:0.0000pt;padding:0pt 0pt 0pt 0pt ; mso-pagination:widow-orphan;text-align:justify;text-justify:inter-ideograph; background:rgb(251,242,231);span style=font-family: quot;Microsoft YaHei UIquot;; letter-spacing: 1.1pt; font-size: 10pt;nbsp;/span/pp class=p align=justify style=margin-top:0.0000pt;margin-right:0.0000pt;margin-bottom:0.0000pt; margin-left:0.0000pt;text-indent:0.0000pt;padding:0pt 0pt 0pt 0pt ; mso-pagination:widow-orphan;text-align:justify;text-justify:inter-ideograph; background:rgb(251,242,231);bspan class=15 style=font-family: quot;Microsoft YaHei UIquot;; color: rgb(2, 30, 170); letter-spacing: 1.2pt; font-size: 9.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;font face=Microsoft YaHei UI此次/font/span/bspan style=font-family: quot;Microsoft YaHei UIquot;; 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